“I’ve worked with Serena Carlson a number of times and have considered it a privilege always. She’s shown a remarkable ability to not only identify problems, but to outline solutions in a clear, straightforward manner. She’s very professional, she gets to the point, and she’s earned my utmost respect.”
Sid Smith, Coeur d’Alene, Idaho
“Serena consistently does excellent work, and is especially effective designing communications strategies to reach the younger generation.”
Tom Troxel, Director, Black Hills Forest Resource Association, Rapid City, South Dakota
“I have had the pleasure to work with Serena Carlson for several years now and in this time I have been impressed with how enthusiastic she is in taking on new tasks that were unfamiliar to her and see them through their successful entirety. She truly has confidence and commitment to her job.”
Brett Bennett, Vice President Bennett Lumber Products, Princeton, Idaho
“If you are looking for someone who can get the job done, you want Serena. If you want an educated, committed individual, with high energy and maturity beyond her years, you want Serena. And finally, if you want a professional, someone who can deal with the political process based on experience, you want Serena.”
Carole Asbury, Director, Lewis-Clark Chapter of Idaho Women in Timber, Lewiston, Idaho
“Working with Serena has been a pleasure. Her hard work and dedication to detail has always helped make whatever project we are working on a success.”
Alan Harper, Resource Manager, Idaho Forest Group, Chilco, ID
“In the last few years, I have had the pleasure of knowing Serena on a professional and personal level and have always been impressed with her dedication to the industry. Serena is organized, efficient, competent, and has an excellent rapport with clients and colleagues. Her communication skills, both written and verbal, are excellent.”
Tera R. King, Forester and Environmental Planner, Northwest Management, Inc., Moscow, Idaho
“Serena has been very responsive to the needs of companies within the region’s timber industry. Serena has expertise around our issues and has the ability to communicate to a variety of stakeholders about these issues. I appreciate her efforts.”
Ray Jones, Vice President – Resources, Stimson Lumber Company, Portland, Oregon
“Any project Serena has worked on has been creative in its approach and thorough in its execution. I am confident that Carlson Strategic Communications will be able to provide the flexibility and dedication to the client that the larger regional firms used to provide.”
Steve Gano, President, Gano & Associates, Steilacoom, WA
“Serena Carlson is one-of-a-kind, ambitious, industrious, kind, and as creative an individual as you’ll find. I have thoroughly enjoyed working with her in past endeavors.”
Chris Lopez, Vice President, Troop Transition, San Diego, California
“Serena brings a refreshing approach to the table. She is enthusiastic and passionate about resource issues and often surfaces new ideas and approaches for issue management and problem solving. You can count on Serena to do what she promises and to show up with a positive attitude.”
Betty Munis, Director, Idaho Forest Products Commission, Boise, Idaho
