“I’ve had the privilege of working with Serena on various boards, committees, and events, and am always very impressed with her in depth knowledge and expertise. Her opinion is valued and sought after when it comes to anything involving the timber industry. She is a great resource!”
Vicki Isakson, Assistant Manager Idaho Department of Labor, Coeur d’Alene, Idaho
“Serena’s understanding of an issue goes far beyond what is evident to the common person. She has the unique ability to see deeper into an issue and fully grasp the bigger picture.”
Don Ebert, Commissioner, Clearwater County, Orofino, Idaho
I have been impressed with Serena’s ability to quickly understand and articulate our industry’s issues. She has played an instrumental role with helping us communicate our successes and concerns to a variety of audiences.”
Kevin M. McHail, District Forester, Potlatch Corporation, St. Maries, Idaho
“We found Serena to be a very effective communicator on issues impacting the forest products industry, and very understanding of the needs of individual companies and groups. Serena has a very positive approach to working with people and solving problems, and she has a history of being effective and successful in any project that she undertakes. The forest products industry presents a unique set of issues and involves many different stakeholders including private and public forest lands as well as many divergent interest groups. It has been my observation that Serena has been effective in communicating with all of these groups while moving the stature of our industry forward. Should you need more information regarding Serena and her qualifications, I would be more than happy to discuss those with you.”
Tom Partin, President, American Forest Resource Council, Portland, OR
“I have always found Serena to be a personable, ambitious, aggressive, and effective individual in her representation of our natural resource businesses. Serena does an excellent job utilizing her communication and organization skills in helping the forest products industry advance our perspectives, goals, and missions. Without question, her clients, associates, government agencies, and legislators always know where Serena stands on our issues, as she is direct and to the point. I do not hesitate to provide a reference for Serena Carlson as she has continually proven herself as a successful communicator.”
Chuck Roady, Vice President & General Manager F.H. Stoltze Land & Lumber Company, Columbia Falls, Montana
“I have worked with Serena on a Collaborative committee for the last 2 years. I found her to be conscientious and energetic about the tasks we were charged to pursue. I would recommend Serena to your organization as she will be your strongest advocate!”
Heather Leach, Manager, Idaho Department of Labor, Orofino, Idaho
“For the past two years, Serena has been a valuable member of both the Idaho Forest Stewardship Advisory Committee and the Idaho State Assessment of Forest Resources Core Stakeholder Committee. She has been a participatory contributor to both advisory groups, representing the interests of forest industries. With these service-forestry committees, she communicates with a true cooperative spirit, seeking to get to the constructive ‘bottom line’ while respecting the interests of others. Her energy and straight-line approaches to solutions will always make Serena a highly valued addition to any collaborative problem-solving process.”
Ara Andrea, Ph.D., Service and Regulatory Program Manager, Idaho Department of Lands, Coeur d’Alene, Idaho
“Serena Carlson is the answer to your communications and public policy questions. I have worked with her in several capacities and she is a true professional with superb talents and experience. I look forward to utilizing her skills and abilities in the future.”
John Martin, Vice President for Community Relations & Marketing, North Idaho College, Coeur d’Alene, Idaho
“I’ve worked with Serena Carlson on natural resources issues and know her to be an excellent communicator. Serena demonstrates an ability to analyze complex issues and communicate them in a way that factually articulates the information in a positive and effective manner. I’d recommend Carlson Strategic Communications, LLC to those interested in dynamic and effective advocacy.”
Sen. Shawn Keough, Executive Director, Associated Logging Contractors, Coeur d’Alene, Idaho
“It has been a pleasure to work or serve with Serena, as she was task oriented, knew her subject matter and wasn’t afraid of hard work. It was always a plus to have Serena in your corner!!!”
Katie Brodie, Northern Idaho Assistant to Governor C.L. “Butch” Otter, Hayden, Idaho
