Testimonials

“I’ve enjoyed working with Serena. She is a quick study on a myriad of subjects and issues and articulates her thoughts with acuity and flair.”

Mark Fisher, Board of Directors, Coeur d’Alene Chamber of Commerce, Coeur d’Alene, Idaho
“As a commissioner of the Idaho Forest Products Commission, I have had the opportunity to work with Serena on many important issues facing our industry. I have found her analysis of the issues and her ability to communicate to her colleagues and the community exceptional. I value her council and would recommend her to your communications team.”

Michael D. Boeck, Commissioner, Idaho Forest Products Commission, Boise, Idaho
“My association with Serena Carlson has allowed me to witness her many skills and abilities. Serena is an excellent communicator. Her writing invokes both a keen knowledge and a passion about the subject matter at hand. Serena is a strong proponent of collaboration and her interpersonal skills allow her the valuable power of persuasion. She is also a great organizer. I highly recommend Serena Carlson to assist any organization in getting the most out of their public relations or communication efforts.”

Barry N. Dexter, Inland Fee Land Manager, Stimson Lumber, Coeur d’Alene, Idaho
“I have worked with Serena over the past 4 years on a multitude of resource issues. She has displayed all facets of the technical knowledge and people skills required to solve complex natural resource issues. If you have a problem, she can help you find a solution.”

Robert E. Boeh, Vice President – Resources, Idaho Forest Group, Laclede, Idaho
"In recent years, I have had the privilege of collaborating with Serena Carlson on issues that impact the timber industry in the intermountain west. Serena has proven to be a competent and reliable ally and I am pleased to recommend her services."

Keith Olson, Executive Director, Montana Logging Association, Kalispell, Montana
"Serena is focused and quickly sees the pathway to solutions. Her ability to see through the trivial and get to the outcome quickly is outstanding. "

Steven Brink, Vice President – Public Resources, California Forestry Association, Sacramento, California
"Working with Serena Carlson is to see utter efficiency in action. She is competent, outgoing, energetic, and driven. I have yet to witness a task that she couldn’t take; this woman dives right in! Serena is very talented and task-oriented; incredible at networking, understanding policy, and communicating effectively."

Kate Wilson, Program Coordinator, Pend Oreille Basin Commission, Sandpoint, Idaho
"I have two observations to share about Serena. The first is that she seemed to interact effortlessly with people from the floor room to the board room in her role with the Intermountain Forest Association. I think she was able to identify with and communicate effectively with both foresters and executives alike. The second is that she seemed genuinely passionate about her job. It’s too bad that more people don’t truly like what they do as much as she seemed to."

Brent Stinnett, Vice-President, Resource Management, Potlatch Corporation, Spokane, Washington